I heard an interesting news when the winter olympic was started. Actually, Seattle is located very near by Vancouber which opened winter olympic in 2010.When it was started, a newspaper company had a lot of complaning phone call about record braodcating on NBC. When the columnist of the newspaper company tried to call to NBC,he had answer that why you are complained about it. Because the NBC said, it was considered to be convinient at golden time and it was going to be high rate of watching. However, people in northwest area kept complaining about it and it made a subject of discusiion in congress.
What is relationship with monopoly broadcast and Olympic? NBC insisted on Tape-delay broacast at golden time because of high percentage of advertisement fee and high percentage of watchin. But the real victims were people who lived in northwest area and watched the game 3 hours late. Washinton state governer and the press complained about it,but NBC didn't change their policy. However,we needed to understand NBC's circumstances. They bought right of relay broadcasting and they had to earn big money from advertisement. The only way which NBC had benefit from advertisement. Competition with in broadcasting company cause to increase fee to audience and they tried to make a broadcast only for advertisement.
However, we need to see this problem as right of audience. I think that Olympic is the festival for all peopel in the whole world. But if this problem will keep going on, the audiences only exist for using a tool for increasing to earn the money in broadcasting company.
Picture from www.mane.com/monpoly
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